Emeka Ojukwu Torino: I Brought Genevieve Nnaji Into The Nollywood Movie Industry

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Meet the man who brought Nollywood actress Genevieve Nnaji and a few others into the spotlight.

His name is Emeka Ojukwu Torino.

See excerpts of his recent chat with Dupe Ayinla Olasunkanmi.

You no longer act; how have you been surviving?

I have been producing since 1996. I work basically with some of the top producers and marketers in the industry. I also work with Africa Magic; they bring movies for me to produce. I am also into marketing. I am the first Nollywood actor that went into mobile marketing.

That part started some years back; having people come in contact to get their movies one on one from the producer at a subsidised rate. This happened about two to three years ago, I was the initiator of that idea; selling movies on the street.

In one week, I can boldly tell you that I sell up to 10, 000 movies. So I am still in the game, and that I can say is my first love. 

Do you believe that age is one of the factors in ending one’s passion?

I don’t think age is a factor. As an actor, I can fit into any role even at an older age. But it is just that most of these our productions are done in the east, which is not so good with the age. But professionally, age should not be a hindrance to getting roles. Also, the producers do not know us as pioneers, making them offer us fees that are not worth our skills.

What do you mean by fee not worth the skills you offer?

These people do not look at what we have done for the industry and also the people we have brought in and trained that have taken the name of the industry far beyond our country. They offer fee like N30, 000.

As I am speaking to you now, I am the man behind Genevieve Nnaji. I brought her into the industry, when we were doing the movie Most Wanted. Then we had the likes of these Yoruba actors like Funsho Adeolu, Femi Brainard, Tunde Coker and the rest. Also, Prince James Uche got the role for the movie Mega Fortunes; that role was meant for Jide Kosoko, but he was busy.

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